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Translation of literature is fundamentally different from other categories. This is because the main principle of literary translation is the dominance of poetic communicative function. It means that in addition to rendering information to the reader, literary translation also has aesthetic functions. The artistic image created in the particular literary work ( be it the image of a character or nature) will certainly have an impact on the reader. For this reason the literary translator should take into account specific features of the text. It is the poetic focus of the text that makes this type of translation different from, say, texts of an informative type. When reading a story, poem or any other type of literary work translated from a foreign language, we perceive the text itself with its meaning, emotions and characters. It is quite a challenging task to achieve the main goal of the translation - creating a particular image for the reader. Therefore, literary translation might involve some deviations from the standard rules. A literal translation cannot reflect the depth and meaning of the literary work. A literary translator reproduces a non-literal rendition of the original text. It is all about how the translator perceives it. He/she rewrites the text from the beginning to the very end. This applies, for example, when an obvious expression is replaced by synonyms or the structure of sentences is changed.


For any e-commerce business looking to expand globally, there is one large block on your road to success. That is, language! To successfully sell your product across multiple countries, you have to showcase that product in the native language of the countries in question. Which is where e-commerce localisation comes in, helping your brand and sales grow successfully overseas.

So, what is e-commerce localisation? Well, in simple terms, it is the process of translating all of your product descriptions into the language of the country where you wish to sell that product. This involves more than just a language change, though, as it’s important any translation also takes into account cultural accuracies and local sensitivities.


When it comes to pharmaceutical translation, there is no room for mistakes. We provide quality and professional Multilingual Pharmaceutical Solutions, with short turnaround times and high levels of accuracy.

The pharmaceutical industry is strictly regulated. Hence, accurate, timely, and compliant translation is of the utmost importance for pharmaceutical companies to reach an international market that fulfils local regulations.

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